A recent study conducted by Ghanaian researchers Noel Nutsugah, Mavis Essandoh, Paulina Kuranchie, and Eva Kuupuolo has brought to light the transformative impact of social media on police-citizen engagement within the Ghana Police Service (GPS).
The study, grounded in the constructionist paradigm and utilizing interviews with the GPS Public Affairs Unit, delves into how social media platforms have revolutionized the way the GPS interacts with the public.
One of the key findings of the study is the significant improvement in media relations facilitated by social media. In the past, the GPS relied on traditional media channels to disseminate information, leading to delays in communication with the public. However, with the advent of social media, the GPS now has the ability to share news and updates directly with the public, ensuring timely and efficient communication.
Furthermore, social media platforms such as Facebook have enabled the GPS to target specific demographic groups, particularly the youth, with tailored messages. This targeted approach has enhanced the GPS’ ability to engage with the public, especially considering the youth’s significant presence on social media platforms.
The study also highlights the role of social media in public education initiatives undertaken by the GPS. Through live streams and informative posts, the GPS has been able to educate citizens about policing efforts and safety measures, bringing policing closer to the doorsteps of the community.
However, the study also sheds light on the challenges faced by the GPS in leveraging social media for effective engagement. Poor data connectivity emerges as a major obstacle, hindering smooth online interactions and affecting the timely delivery of information. Additionally, inadequate logistics, including limited access to laptops, pose challenges to the GPS’ digital engagement efforts.
The researchers also note the prevalence of fake news and cyberbullying on social media platforms, which can undermine the GPS’ transparency and efforts to engage with the public.
In conclusion, while social media presents significant opportunities for enhancing police-citizen communication, addressing challenges such as poor data connectivity and cyberbullying is crucial for maximizing the benefits of digital engagement. The researchers recommend prioritizing resources for the GPS’ social media units and providing training to personnel to navigate these challenges effectively.
This summary is based on the research publication “Police-Citizen Communication in the Digital Age: Evidence from Ghana” by Noel Nutsugah, Mavis Essandoh, Paulina Kuranchie, and Eva Kuupuolo. The full research paper can be accessed here)
